Social responsibility theory of mass media. (PDF) THE SOCIAL RESPONSIBILITY THEORY OF THE PRESS: A CONTEMPORARY REVIEW 2018-12-22

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Soviet Media Theory

social responsibility theory of mass media

Therefore, the term media responsibility is defined differently depending on who you talk to and without widespread acceptance. Media can conceal facts and project doctored ideas to influence the electorate and thereby the voting outcome. The theory started from Europe and took a shape with the that happened in United States in 1949. This theory also guaranteed freedom of speech as long as it did not border on capitalist or fascist tones. There are three major societal functions that mass media perform to the political decisions raised by the political scientist Harold Lasswell: surveillance of the world to report ongoing events, interpretation of the meaning of events, and socialization of individuals into their cultural settings. It is up to each country to decide which system to adopt or tradition to follow. The media gives information and awareness on health problems.

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What Is The Social Responsibility Theory??

social responsibility theory of mass media

About fifty percent of the members in a given sample are susceptible to the , underestimating their degree of influence. The general concept of virtue ethics begins with morality and is based on character. There are three basic assumptions. When convicted domestic terrorists are teaching law, social justice, and politics to young minds at a prestigious universities, just what is to be expected of our ethics and journalism professors? Another Libertarian Theory belief is that the audience is a group of rational thinkers. Aristotle would refer to these teachings as a good upbringing.

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Social Responsibility Theory

social responsibility theory of mass media

One example of a country that practices the Social-Responsibility Theory is the United States of America. This theory led to the establishment of Press Councils, drawing up of Codes of Ethics and anti-monopoly laws in many countries. There have also been initiatives to promote community media for the citizens to air their concerns. Introspection and finding out ways and means to rectify the defects in the media, by the media itself rather than by some government authority or external agency shall be preferred. In a country where there is large-scale poverty, unemployment and underdevelopment, media has a responsibility towards developmental journalism. Information and Culture: A Journal of History. Therefore, the ethical egoist would have to advise the individual to not do what is in their best interest.

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Media and Social Responsibility

social responsibility theory of mass media

However, there are instances when ethical decisions need to be made by individuals as well such as, whether or not to show graphic footage of someone being hit by a car. There also poses issues as to the expanding role of media. Other countries whose media apply the Libertarian Theory include: The Netherlands, and to a lesser extent, Hungary. The answer, a well thought out doctrine of ideal moral conduct that defines who we are as a nation, lies somewhere in the middle. This theory also says that man is capable of determining his own destiny when given all the facts will make the right choice In this theory everybody has the right to be free. They argue that many consumers have a distorted view of the world based on television viewing. It was formed in the times of wake of rampant commercialization and sensationalism.


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Social Responsibility Theory and the Study of Journalism Ethics in Japan: Journal of Mass Media Ethics: Vol 21, No 1

social responsibility theory of mass media

Definitely, the practice of public relations is also affected by this change in the communication landscape. The theory describe the whole purpose of the mass media is to educate the greater masses of working class or workers. Secondly, techniques were implemented during the war time by several governments as a powerful tool for uniting their people. With a never-ending, near-limitless amount of information, filtering will occur by default. There is also the new media with Internet being its flag bearer. Information is stored in this model as nodes, clustered with related nodes by associated pathways.


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(PDF) THE SOCIAL RESPONSIBILITY THEORY OF THE PRESS: A CONTEMPORARY REVIEW

social responsibility theory of mass media

This concentration of media outlets has resulted in unprecedented influence on the economy and politics in addition to public opinion. Print media, being the leader over a considerable period of time has now got competition from Television, which is reshaping many of the social responses. Also recommending that an official commission is the need of the hour to take care of grievances of media professionals. To counter this problem, pluralistic media organizations, which are financially viable, need to be encouraged. This is what the Libertarian Theory seeks to promote.

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Media Responsibilities: An Examination into the Application of Ethical Theories

social responsibility theory of mass media

By triggering the orienting reflex to media, these properties may initiate selective exposure Knobloch-Westerwick 2015. An indirect effect indicates that an independent variable e. The fact that morality and ethics is incredibly important to our society has been established. The Authoritarian Theory Authoritarian theory is developed in the 16th and 17th century in England. Big media conglomerates are a serious threat. Even though we have stated that both of them talks about freedom, Libertarian Theory talks about total and absolute freedom. To understand the meaning of Social responsibility in Media, the meaning of the above-mentioned terms shall be unblemished Within the expanse of journalism, one could define accountability narrowly and fundamentally as being able to produce records, e.


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Media Responsibilities: An Examination into the Application of Ethical Theories

social responsibility theory of mass media

The Commonwealth Games Scam, the Adarsh Housing Society Scam, Cash for Vote Scam and the Bofors Scam are the highpoints of the Indian media. They can work as they want. Here, the public was encouraged to give feedback which would able to create interests towards the media. Emerging from the Commission's publications and solidified in the literature of journalism by Four Theories of the Press, this new theory maintains that the importance of the press in modern society makes it absolutely necessary that an obligation of social responsibility be imposed on the media of mass communication. Audiences learn and conduct their political sights of view from reading, listening to the political analysis and evaluation. This paper discusses the implications of the new media for public relations practice as well as the challenges and opportunities they pose to practitioners in Nigeria.

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Social Responsibility Worldwide: Journal of Mass Media Ethics: Vol 19, No 1

social responsibility theory of mass media

Even when showing an educative programme which help society, there will be a lot of advert running, there by distorting the message because he has to look for money to pay workers and bills. There have been instances of mass panic among the people because of some misunderstood news on health published by various media. In other words, users with intention or not , develop their own media use effects. Media organizations have a duty to live up to journalistic and editorial standards such as independence, objectivity, diversity, pluralism, and truthfulness. The rise in of libertarian ideas especially in the 17th Century also contributed. The press has an obligation to be responsible to the public.

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Media and Social Responsibility

social responsibility theory of mass media

Journalistic autonomy is the imperative the only valid responsibility for those who want to participate in journalism on a really human level, and when the philosophy and psychology of adjustment begin to make inroads in nations today, the concept of press freedom is changed to journalistic social-determinism or press responsibility. The individual when operating media house becomes accountable to the owner or owners and will do everything to get money to pay its workers. Mass Media should have to work for culture. Writers and philosophers like Milton John Locke, Saint Simone and others argued that man is rational and able to discern between truth and falsehood and therefore, can choose between a better and worse alternative. The audience are unable to avoid or resist the injection or bullets. It could be as a broadcast commission or a media commission like agency that needs to address the deviations by practitioners.

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