Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands. Which of the following statements about Lloyd's of London is true? B It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. E Assess the quantitative importance of the different attributes and benefits. E Social media campaigns are simply implemented and rarely backfire. Answer: service is the backbone of any business 46 When service recovery is necessary, customers are: Answer: unhappy. See 164: The Promotional Mix 14. This means that: Answer: the quality of the product can be assessed before purchase.
E Make low-profit customers more profitable or terminate the relationship. Technology, however, has made another flow possible. The product to be released, FindIt, is unlike previous tracking devices in that it is virtually unnoticeable and cheap. D The growth of digital sales has seen a significant downturn. Independent agents and wholesalers develop retail accounts for products. Answer: It comes directly to the customer from the manufacturer.
Answer: couponing 11 Which of the following statements is true about price-oriented promotions? Answer: Loss aversion is a psychological phenomenon characterized by customers reacting more strongly to unexpectedly poor service than to unexpectedly good service. Each one flows from producer to intermediary if there is one to consumer. We never resell papers on this site. Then fill Our Order Form with all your assignment instructions. Develop press releases for all conceivable events c.
Usually, such products are weeded out in the new-product development process. E Greater customer satisfaction has also been linked to higher returns and lower risk in the stock market. Definition reminder advertising Term 44 The Zavyr Corporation, a manufacturer of electronics products, is planning to release a new product into the market. Informative promotion seeks to convert an existing need into a want or to stimulate interest in a new product. See 167: Factors Affecting the Promotional Mix 20. Answer: domain dissensus 46 Which of the following can be used to resolve conflict? This is an example of the combining of direct marketing with: A. Answer: when a large segment of the customer base is price-sensitive 42 The opposite of the penetration pricing is: Answer: skimming.
Answer: It is the best medium for action and image advertising. Brian also decided to become a licensed life insurance agent to better serve his customers. See 164: The Promotional Mix 8. Dual Distribution Dual distribution describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end user. C It can be used to provide customized product recommendations. The main function of a marketer's promotional strategy is to convince target customers that the goods and services offered provide a competitive advantage over the competition. See 166: Integrated Marketing Communications 15.
Though direct mail permits high target-market selectivity and can be personalized, it does not allow easy measurement of results. The model suggests that promotional effectiveness can be measured in terms of consumers progressing from one stage to the next. B It cannot be used to order goods that are physically unavailable in a store. In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low, with little or no required inventory or cash commitments to begin. Answer: They are interested only in the particular purchase at hand. If you are short of Budget, contact our Live Support for a Discount Code. This type of ad, which is usually varnished to make it weather-resistant, is called a n : a.
B They are inconvenient and lengthen the process for most buyers. A channel strategy is evident. When the final exam schedule is published, Theo learns that he has an exam on the evening of the concert. A television channel promotes its new reality show through print and broadcast advertising as well as personal appearances by show participants in promotional events, Web sites, and merchandise signed by the participants. Indirect channels are more typical and result, for the most part, because producers are not able to perform the tasks provided by middlemen. Answer: emotional appeals 40 Which of the following statements is true about advertisements that are created using emotional appeals? A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products and offers a direct ordering mechanism.
But FindIt will primarily only help to find objects lost within a living space, as it has a low frequency detection range. Sales promotion is a deceleration tool. Its promotion should probably focus on informing. A They help marketers target the best undifferentiated market segment. Company representatives distribute flyers to people arriving to watch the marathon. Answer: trade promotions 58 Which of the following conditions is typical of consumer products and services? See 162: Marketing Communication 36.
Not all channel members perform the same function. Toshiba has developed a really new consumer electronics item - a heterogeneous shopping product with unique patented features. Answer: gas mileage 43 For a car, which of the following will be a part of the expected product? Which of the following statements is are true regarding insurance agents and insurance brokers? It decides to partly sponsor a marathon in the city. A reduce the rate of customer defection B make low-profit customers more profitable C enhance the growth potential for each customer through cross-selling D increase the longevity of the customer relationship E focus disproportionate effort on high-value customers Page: 141 Which of the following is an example of focusing disproportionate effort on high-profit customers? Which of the following is true about online direct marketing? Scott works in property and liability insurance marketing. Definition sales promotion Term 30 Which of the following is a difference between advertising and sales promotions? Answer: retailer 58 Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs. A trying to increase the retention rate for low-profit customers B terminating the relationship with low-profit customers C enhancing the growth potential of each customer through up-selling D increasing the longevity of the customer relationship E reducing the rate of customer defection Page: 141 Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. Answer: Customers are induced to become price-sensitive.